Nice to meet you,

I’m Callie.

I help brands find their authentic voice and use it to build real connections.

Great marketing doesn't have to feel forced or complicated. I partner with brands of all sizes, from startups to multi-million-dollar companies, to develop strategies that feel natural and create genuine engagement.

I believe in combining solid strategy with authentic storytelling. Rather than following every trend, I help brands focus on building trust and meaningful relationships with their audience.

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  • Communication

  • Problem-Solving

  • Time Management

  • Adaptability

  • Organization

  • Multitasking

  • Creativity

Skills

  • Social Media Marketing

  • Email Marketing

  • Content Marketing

  • Graphic Design (Canva/Adobe Creative Suite)

  • Copywriting

  • Analytics & Reporting

  • Strategy Development

  • Leadership

  • Team Collaboration

  • Project Management (ClickUp, Asana, Trello, etc.)

  • Decision-Making

  • Process Improvement

Education &

Certifications

  • I graduated from Tarleton State University with a Bachelor's in Communication Studies, focusing on Public Relations and Event Management, and a minor in Technical Writing. During my time there, I jumped into every opportunity I could find—internships, hands-on projects, and helping coordinate a fundraising event for Habitat for Humanity. It's where I learned that the best way to understand this work is to actually do it.

  • I'm HubSpot Inbound Marketing Certified, which means I've got proven expertise in refining inbound strategies, implementing conversational marketing, optimizing conversion rates, ensuring website accessibility, and leveraging customer testimonials to drive growth. The digital marketing world moves fast, and I'm committed to staying sharp and ahead of the curve.

Quick Stats

25+

Brands (and counting!)

I've worked with more than 25 businesses across various industries, and every single one has taught me something new. No two clients are the same, which means I've spent countless hours researching industries I knew nothing about, having conversations with the people who live and breathe them, and figuring out what makes each one tick.

14+

Industries

From healthcare and manufacturing to real estate, retail, and professional services, I've gotten to work with organizations in over 14 different industries. I've partnered with CEOs, VPs, and even served as a Fractional CMO to help guide entire marketing teams.

7+

Years of Experience

Seven years in, and I'm still driven by my passion for helping businesses communicate better. My secret weapon? Listening. I listen to businesses to understand what they're really trying to say, and I listen to their audience to figure out what they actually need to hear. From there, we refine the message, build real connections, and create marketing that doesn't feel like marketing.

My Previous Work

Social Media Management
Writing
Web Design
Branding & Design

Social Media Management

Web Design

Branding & Design

Email Marketing

Blog Posts

Highlights & Accomplishments

  • Worked with 20+ brands across industries like real estate, ecommerce, healthcare, consulting, and manufacturing — each one getting a strategy built around their specific goals and audience.

  • Grew LinkedIn impressions by over 2,200% and likes by 3,100% using thought-leadership content and storytelling.

  • Drove 2.7M+ Facebook reach and 2.6M+ impressions from paid campaigns.

  • Boosted content publishing by over 600% across platforms, which led to higher engagement, stronger brand visibility, and better connections with audiences.

  • Designed and launched a brand podcast from scratch — handling everything from branding and workflows to onboarding systems and the website.

Tools & Platforms